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Margaret Moore MBA, Co-Director

Margaret Moore, MBA (aka Coach Meg) is a 17-year veteran of the biotechnology industry in the US, UK, Canada, France. She served in executive roles at three companies which later joined Sanofi, and served as CEO and COO of two early stage biotech companies.

In 2000, Margaret shifted from high tech medicine to coaching in healthcare and wellness, and founded Wellcoaches Corporation - strategic partner of the American College of Sports Medicine, now a standard-bearer for professional coaches in healthcare and wellness. The Wellcoaches School of Coaching has trained more than 8,000 health and wellness coaches in 45 countries.

Margaret is co-founder (with Carol Kauffman) and co-director of the Institute of Coaching at McLean Hospital, an affiliate of Harvard Medical School, and co- course director of the annual Coaching in Leadership & Healthcare conference offered by Harvard Medical School. She is a faculty member of Harvard University Extension School. teaching two coaching psychology courses.

Margaret's collaboration with Edward Phillips, MD, to create a Harvard Medical School CME program to teach physicians basic coaching skills, led to the launch of the Institute of Lifestyle Medicine now based at Joslin Diabetes Center, of which Margaret is an advisor. She is a co-founder and co-leader of the National Consortium for Credentialing Health & Wellness Coaches ( which is developing national standards and certification of health and wellness coaches.

Books & Book Chapters

Organize Your Mind, Organize Your Life a Harvard Health book published by Harlequin (2012)

Coaching Psychology Manual endorsed by the American College of Sports Medicine, published by Lippincott, Williams, & Wilkins, 2009

Chapter 22, Health & Wellness Coaching; The Complete Handbook of Coaching, 2nd edition

Chapter 27: Health & Wellness Coaching Skills for Lasting Change; Lifestyle Medicine (medical textbook), Second Edition, 2013

Health & Wellness Coaching for Sustainable Change, 2013 Wegener/Fritze/Loebbert, Coaching-Praxisfelder

Peer-Reviewed Papers

Coaching the Multiplicity of Mind: A Strengths-based Model. Global Advances in Health and Medicine, Volume 2, Number 4, July 2013

Group Health Coaching: Strengths, Challenges, and Next Steps. Global Advances in Health and Medicine, Volume 2, Number 3, May 2013

Coaching for behavior change in physiatry. Am J Physical Medicine & Rehabilitation 2011; 90:1074-1082.

Climbing up Mount Lasting Change; ACSM Health & Fitness Journal, Jul 2009

Relational Flow: Theoretical Model for the Intuitive Dance (new theory of coaching psychology); Coaching Research Proceedings, International Coach Federation, 2005

Principles of Behavioral Psychology in Wellness Coaching; Coaching Research Proceedings, International Coach Federation, 2004

Some Articles

ICF Coaching World: Organize Your Mind for Coaching, 2014

ICF Coaching World: From Surviving to Thriving, 2014

WELCOA: The Power of Coaching, 2012

Harvard Business Review: Train your brain to focus, 2012

CMSA Today: Facilitating Change When Change is Hard - The Work of Professional Health and Wellness Coaches, 2012

CNN Health: Organize your mind to organize your health, 2012

Body Intelligence: A Guide to Self-Attunement; IDEA Fitness Journal, Nov 2010

Coaching News Quarterly Columns - American College of Sports Medicine Certified News; 2003-2010

Coaching through the lens of consciousness; IDEA Fitness Journal, Nov 2009

What it takes to change. Personal Fitness Professional, Jan 2009

Flow to Health & Happiness: IDEA Fitness Journal, Oct 2008

White paper: The obesity epidemic - a confidence crisis calling for professional coaches, 2006

Some Videos

Keynote for American Association of Thoracic Surgeons: Organize Your Mind for the Operating Room, 2014

Coaching: A Catalyst for Change, 2013

Health Coaching Summit, National Health Service, UK, 2013

Coaching the Whole Leader, The Conference Board, 2013

Coaching: A Catalyst of Change, 2012

Harvard Business Review: Turn Coaching into Collaboration, 2012

Harvard Business Review: Prepare Your Brain for Change, 2012

Translating Science into Best Coaching Practices: Coaching in Leadership & Healthcare conference 2012

Coaching for Sustainable Change: Cleveland Clinic Grand Rounds, 2011

What is Thriving; 2011

Positive Psychology: Coaching in Leadership & Healthcare conference, 2009

How Coaching Works - YouTube animation presented to Coaching & Leadership Conference, 2008

Conference Presentations

Co-Course Director of Coaching in Leadership & Healthcare, Harvard Medical School (2008/9/10/11/12/13/14)
Harvard Medical School Institute of Lifestyle Medicine (2008/9/10/11/12/14)
Harvard Medical School - Healthy Kitchens, Healthy Lives (2011/12/13/14)
Harvard Medical School Obesity Conference (2010/11/13)
American College of Sports Medicine Summit (2005/6/9/13)
German Coaching Congress, Basel (2012)
IDEA (2004/5/6/7/8)
IHRSA (2005/6/8/9)
Medical Wellness Association Forum (2010)
International Coach Federation International Conference (2004/5/9/10/11/14)
National Wellness Conference (2005/9/10/12/14)
Consumer Health World (2006/7/8)
Institute of Health & Productivity Management (2007)
American Journal of Health Promotion (2007/8/9/10/11/12/13)
Case Management Society of America (2007/8/9)
Canadian Medical Association conference on physician health (2009)
Japanese Society of Anti-Aging Medicine (2011)
Medical Fitness Association (2008/9/10/11/12/14)
Positive Psychology Forum (2009)
ECA World Fitness (2009)
World Research Group Health Coaching conference (2008/9)


  • B.S. Biology, University of Western Ontario, 1978
  • M.B.A., Ivey School of Business, University of Western Ontario, 1983; last term at London Business School under an international scholarship

Margaret was born on a dairy farm northeast of Toronto where she attended a two-room school and learned to drive a tractor. She is a board member of the Boston Philharmonic Orchestra. Margaret lives with her husband, Paul Clark, a prominent biotechnology patent attorney, in Wellesley, Massachusetts.

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