This research focused on the coaching practices of internal coaches in a multimedia organisation. Survey questions were sent to 135 clients who had completed the ‘Coaching Programme’ since its inception. Although a pure style of coaching proved to be most effective in enabling clients to achieve their objectives, applying a blended style of coaching and mentoring achieved almost the same perception of effectiveness in achieving objectives. A blended style of coaching and counselling achieved the most highly rated blended style when applied by internal coaches; perceived to be as effective as pure coaching in terms of achieving objectives.
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