Margaret Moore, MBA

Margaret Moore

Margaret Moore, MBA

Co-Founder and Chair

Why I became a coach and coach trainer/educator

I am in awe of human nature; coaching is my laboratory for the nature and science of human connection, change, growth, development, leadership, and thriving. 

Why I co-founded the Institute of Coaching

Carol Kauffman and I began a conversation in 2004 on the importance of creating a scientific foundation of coaching and an institute dedicated to coaching science. This conversation evolved to starting the annual Coaching in Leadership & Healthcare conference with McLean Hospital and Harvard Medical School in 2008, followed by founding the Institute of Coaching in 2009 with visionary and benefactor Ruth Ann Harnisch and co-director Susan David.


Margaret Moore, MBA (aka Coach Meg) is an executive coach (mainly healthcare, biotech, and minority police leaders), coach trainer, author, and coaching thought leader.

She is a 17-year veteran of the biotechnology industry in the US, UK, Canada, and France. She served in executive roles at three companies which later joined Sanofi, and served as CEO and COO of two biotech companies. In 2000, Margaret shifted to coaching, founding Wellcoaches Corporation, a standard-bearer for professional coaches in healthcare and well-being. Wellcoaches has trained more than 15,000 health and wellness coaches in 50 countries.

Margaret is co-founder and chair of the Institute of Coaching at McLean Hospital, and a course director of the Coaching in Leadership & Healthcare conference organized by the Institute of Coaching, McLean, and Harvard Medical School since 2008. She is a co-founder of the National Board for Health & Wellness Coaching, a nonprofit subsidiary of the National Board of Medical Examiners, that has launched national standards and certification of health and wellness coaches.

Margaret, a dual Canadian and US citizen, was born on a dairy farm northeast of Toronto where she attended a two-room school and learned to drive a tractor. Margaret lives with her husband, Paul Clark, a prominent biotechnology patent attorney who founded Clark & Elbing, in Wellesley, Massachusetts. She is stepmom to three adult Clarks and grandmom to their five children.


  1. Coaching in Medical Education. An American Medical Association book. Elsevier (co-editor and chapter author).
  2. Organize Your Emotions, Optimize Your Life. A Harvard Health book. William Morrow.
  3. Organize Your Mind, Organize Your Life. A Harvard Health book. Harlequin.
  4. Coaching Psychology Manual. Wolters Kluwer.

Book Chapters

  1. In press for 2024: Coaching for Health Equity. The Well-being Coaches Handbook Routledge.
  2. In press for 2023: Tools Techniques for Well-being Coaching. The Well-being Coaches Handbook. Routledge.
  3. Chapter 3: Coaching Theories: A Scientific Foundation for Coaching Competencies in Medical Education. Coaching in Medical Education. An American Medical Association book. Elsevier.
  4. Chapter 24: Health Coaching and Behavior Change. Lifestyle Medicine. CRC Press. 
  5. Chapter 23: Internal Family Systems in Coaching. Professional Coaching Principles and Practice. Springer.
  6. Chapter 12: Coaching leaders towards improved health and well-being. Mastering Executive Coaching. Routledge.
  7. Chapter 16: Train Your Brain to Focus. HBR Guide to Being More Productive. Harvard Business Review Press.
  8. Chapter 22: Health & Wellness Coaching. The Complete Handbook of Coaching. 3rd edition. SAGE Publications.
  9. Chapter 29: Coaching in Healthcare. The SAGE Handbook of Coaching. SAGE Publications.
  10. Chapter 27: Health & Wellness Coaching Skills for Lasting Change. Lifestyle Medicine (medical textbook), 2nd Edition. CRC Press.
  11. Health & Wellness Coaching for Sustainable Change. Coaching-Praxisfelder. Springer.

Peer-Reviewed Papers

  1. Coaching models, theories, and structures: an overview for teaching faculty in the emergency department.  AEM Education and Training, 2022.
  2. Dosing of Health and Wellness Coaching for Obesity and Type 2 Diabetes: Research Synthesis to Derive Recommendations.  American Journal of Lifestyle Medicine, 2022.
  3. A Coach Approach to Facilitating Behavior Change.  Journal of Family Medicine, 2022.
  4. Beyond Advising and Mentoring: Competencies for Coaching in Medical Education. Medical Teacher, 2021.
  5. Addendum to Compendium of the Health & Wellness Coaching Literature. American Journal of Lifestyle Medicine, 2019, 14(2), 155-168.
  6. The Lifestyle Medicine Team: Health Care That Delivers Value. American Journal of Lifestyle Medicine, 2018. Abstract.
  7. Improving Adherence to Mediterranean-Style Diet with a Community Culinary Coaching Program. Journal of Ambulatory Care Management, 2018, 41(3), 181-193.
  8. The Right Mix in Health Promotion. American Journal of Health Promotion, 2018, 32(2), 485-494.
  9. A New Resource for Health & Wellness Professionals. ACSM Health & Fitness Journal, 2018, 22(2), 36-37.
  10. Innovation in Nutrition Coaching: Expanding the Culinary Coaching Tele-Medicine Model. Archives of Physical Medicine and Rehabilitation, 2018, 98(12).
  11. Compendium of the Health and Wellness Coaching Literature. American Journal of Lifestyle Medicine, 2017, 12(6), 436-447.
  12. A Pilot Study of Health & Wellness Coaching for Fibromyalgia. BMC Musculoskeletal Disorders, 2016, 17, 457. 
  13. Advancing a new evidence-based professional in healthcare: job task analysis for health and wellness coaches. BMC Health Services Research, 2016, 16, 205.
  14. Credentialed Chefs as Certified Wellness Coaches: Call for Action. Eating Behaviors, 2015, 12(19), 65-67.
  15. American College of Lifestyle Medicine Expert Panel Discussion. Treat the Cause: Evidence-Based Practice. American Journal of Lifestyle Medicine, 2015, 9(5), 328-335.
  16. National Training and Education Standards for Health and Wellness Coaching: The Path to National Certification. Global Advances in Health and Medicine, 2015, 4(3), 46-56.
  17. Delivering Change that Lasts. ACSM Health & Fitness Journal, 2015, 19(2), 20-26.
  18. Coaching the Multiplicity of Mind: A Strengths-based Model. Global Advances in Health and Medicine, July 2013, 2(4), 78-84.
  19. Group Health Coaching: Strengths, Challenges, and Next Steps. Global Advances in Health and Medicine, May 2013, 2(3), 95-102.
  20. Coaching for Behavior Change in Physiatry. American Journal of Physical Medicine & Rehabilitation, 2011, 90, 1074-1082.
  21. Climbing Out of Negativity and Up to the Top of Mount Lasting Change. ACSM Health & Fitness Journal, 2009, 13(4).
  22. Relational Flow: A Theoretical Model for the Intuitive Dance. Coaching Research Proceedings. International Coach Federation, 2005.
  23. Principles of Behavioral Psychology in Wellness Coaching. Coaching Research Proceedings. International Coach Federation, 2004.


  1. Institute of Coaching Research Doses and Resources.
  2. How a wellness coach changes your mind.
  3. Organize Your Mind for Coaching. ICF Coaching World.
  4. From Surviving to Thriving. ICF Coaching World.
  5. The Power of Coaching. WELCOA's News & Views.
  6. Train your brain to focus. Harvard Business Review.
  7. Facilitating Change When Change is Hard - The Work of Professional Health and Wellness Coaches. CMSA Today.
  8. Organize your mind to organize your life.  CNN Health.
  9. The obesity epidemic - a confidence crisis calling for professional coaches. White paper.

Videos and Podcasts

  1. Coaching Yourself Up. Nike's Trained Podcast.
  2. International Coach Federation: LinkedIn Live.
  3. Compassionate Communication in Diabetes.  CDC.
  4. Being Better, Together: Coaching in Healthcare.  UK.
  5. Better@Work podcast.
  6. How the pandemic has changed leaders for the better.
  7. Coaching Science in Motion (password: motion2021).
  8. Unlocking your full potential podcast. Emory University.
  9. Changing for Good: Australasian Society for Lifestyle Medicine Keynote.
  10. Organize Your Mind to Thrive (for physicians). Massachusetts Medical Society.
  11. Organize Your Mind for the Operating Room. Keynote for the American Association of Thoracic Surgeons.
  12. Turn Coaching into Collaboration. Harvard Business Review.
  13. Prepare Your Brain for Change. Harvard Business Review.
  14. How Coaching Works - YouTube animation presented to the first Coaching & Leadership Conference in 2008.


B.S. Biology, Western University, 1978
M.B.A., Ivey School of Business, Western University, 1983; last term at London Business School with an international scholarship