What is Science-Focused Marketing for coaches? First, we learn about coaching science — theories and research supporting coaching techniques and positive outcomes. Second, we apply coaching science to improve skills and outcomes. Then we can engage in science-focused marketing by effectively explaining coaching science to prospective clients.
This month we feature Suzy Green who brings plenty of science to support marketing, Dorie Clark, who teaches marketing to coaches, and Brian Underhill who shares his study of what executives want from coaches.
What is “Science-Focused Marketing” for coaches?
First, we learn about coaching science — theories and research supporting coaching techniques and positive outcomes. Second, we apply coaching science to improve skills and outcomes. Then we can engage in science-focused marketing by effectively explaining coaching science to prospective clients.
I’m still surprised at how effective science-focused marketing can be. Just this week, when pitching a coaching program to a biotech firm, the CHRO asked a question and I launched into a description of concepts from positive psychology and neuroscience that underpin effective coaching techniques. I mentioned how “activating the parasympathetic nervous system” opens up big picture thinking, widens focus, and accelerates innovation. The CHRO’s face lit up — “this is perfect for our scientists, I love it!”
What did she really mean? This tiny data download gave her the kind of ammunition she needed to persuade the executive committee to fund the leadership development programs that are desperately needed in her organization.
When answering her question, I was drawing on the science featured in IOC resources such as conference videos, webinars, interviews, and articles. For instance, I referred to the work by IOC thought leaders — from Richard Boyatzis and Rich Ryan, to Barbara Fredrickson and Amy Edmondson.
This month we feature Suzy Green’s research on coaching and positive psychology, as well as Dorie Clark’s webinar and book on marketing and Brian Underhill’s study of what executives want from coaches.
Marketing your coaching programs with short tutorials on coaching science is highly effective.
The world needs more of us — coaches who understand the importance of integrating science in our both our work and how we talk about the value we offer.
This study compared a cognitive-behavioural, solution focused (CB-SF) coaching intervention and a positive psychology intervention (PPI) utilising a randomised control trial design. PPIs are described as volitional activities focused on enhancing well-being and promoting flourishing through helping people to ch...
In this webinar, IOC Harnish Research Grant recipient Suzy Green shares exciting details about one of the first evidence-based coaching interventions ever studied that compares a positive psychology and a goal-driven approach with adolescents in a school context....
Dorie Clark has built a seven-figure, one-person business as an executive coach and consultant. In this webinar inspired by her book Entrepreneurial You, which was named one of the Top 5 Business Books of the Year by Forbes, Clark shares specific strategies for how coaches can move beyond simply ‘trading time for dollars’ and develop new income streams – including passive income. In this webinar, you’ll learn how to: ...
Brian shares what the top 4 and bottom 4 things executives want when hiring a coach. He makes it clear how to put these insights into practice.
Be sure to also check out Brian's related blog post: I want a coach who has done my exact job before – but bigger!
Coaching is immensely fulfilling – but there’s only so much time in the day to work with clients. Many of us, frustrated with “trading time for dollars,” have sought strategies to build passive income and develop multiple revenue streams.
Duke University adjunct professor Dorie Clark will share research-based strategies for how coaches can earn more by developing new income streams. She’ll also share her own experience, including how she grew her revenue by more than $200,000 per year.
Positive Psychology Coaching in Practice provides a comprehensive overview of positive psychology coaching, bringing together the best of science and practice, highlighting current research, and emphasising the applicability of each element to coaching....
What does it take to create the career you want? It’s no secret that the world of work has changed, and we’re shifting toward an ever more entrepreneurial, self-reliant, work-from-wherever-you-are economy....
The WELLMED Burnout retreat will provide a space for practitioners to examine how we can reconcile the individual and organizational aspects of burnout.
We seek well-referenced articles, drawing on a wide range of sources (not only the literature on coaching) providing original, rigorous and compelling thinking as to how coaching can have a greater impact.
We invite you to share your research on all aspects of coaching during the 2019 “Coaching in Leadership and Healthcare” Conference. The Conference is organized by the Institute of Coaching, McLean Hospital, and Harvard Medica
In this webinar inspired by her book Entrepreneurial You, Dorie Clark will share specific strategies for how coaches can move beyond simply ‘trading time for dollars’ and develop new income streams – including passive income.
This is a public webinar.
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IOC Harnish Research Grant recipient Suzy Green will share exciting details about one of the first evidence-based coaching interventions ever studied that compares a positive psychology and a goal-driven approach with adolescents in a school context
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Does a coach really need to have done the job, of the leader being coached, in order to be effective? And, if not, how does one change the perceptions of executives and HR accordingly?
CoachSource, LLC is the world`s most experienced leadership coaching company, providing the world's largest and most comprehensive community of experienced executive coaches—over 1,100 screened leadership coaches in over 100 countries. Our coaches are steeped in local culture, familiar with the local business environment and responsive to the changing needs of our clients. No one else compares with the breadth and quality of our community of professional executive coaches, which extends to every major business market around the world. Our clients and colleagues regularly turn to CoachSource as a resource to locate highly trained and deeply experienced professionals to serve their clients’ needs.
To sum up the CoachSource philosophy in a single phrase, it's this: “What gets measured gets done.” It would be impossible to gauge the effectiveness of a leadership coaching program without an objective, consistent, and quantifiable measurement tool. CoachSource has developed a highly reliable system for measuring leadership effectiveness in collaboration with Marshall Goldsmith, the dean of the executive coaching discipline.
Our roots originate from Keilty Goldsmith & Company, the Alliance for Strategic Leadership and Alexcel. We embrace the work of Marshall Goldsmith, who is recognized as one of the world's leading executive coaches.
Brian Underhill, Ph.D. is the Founder and CEO of CoachSource. He is an industry-recognized expert in the design and management of worldwide executive coaching implementations, and an internationally-accomplished keynote speaker addressing leaders, HR managers and coaches on 6 continents. He is also a co-author (with Dr. McAnally) of the book Executive Coaching for Results: the Definitive Guide for Developing Organizational Leaders (Berrett-Koehler, 2007).
Stephen E. Sass, M.S. joined CoachSource as Managing Partner in 2007, and is presently a Managing Partner and CFO. His 40+ year business career includes 28 years with IBM in customer service and education executive management, and four years directing the Center for Leadership Development for KPMG, LLP.
Kimcee McAnally, Ph.D. joined CoachSource as a Partner and Chief Coaching Officer (CCO) in 2015. Kimcee's background includes 20+ years working in or consulting to companies in the areas of executive coaching, leadership development, organizational development & change management.
For more about CoachSource, please visit our website: www.CoachSource.com
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