Twenty years of research have shaped the way we use imagery to change human behavior. But, unfortunately, many coaches confuse imagery with visualization. We will cover this critical distinction and the other key touchpoints in the Imagery Coaching journey, including the power of mental contrasting and elaboration theory combined with motivational interviewing, mindfulness, performance psychology, and team building.  

This science-based approach is 4x’s more effective than motivational interviewing and, as a result, produced the single most impactful weight loss study. You will be learning from Dr. Jonathan Rhodes and Joanna Grover Watson, co-developers of the approach in the corporate world. Their corporate clients include IBM and KPMG. Additionally, Jon and Jo coach elite members of the military and Olympic athletes.  

You will learn/experience:

• The distinction between imagery and visualization
• Highlights from research in the field of imagery and motivation
• New upcoming research in corporate world
• An immersive imagery experience
• Applications for the future of coaching individuals and teams

Speakers: Joanna Grover, LCSW and Jonathan Rhodes, PhD

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Jo Grover is a Board-Certified coach and member of the International Coaching Federation and the Harvard Institute of Coaching. She is the first in the U.S. to offer Functional Imagery Training (FIT). With 15 years as a sought-after coach and cognitive therapist, Jo has worked with top leaders at the U.S. Department of Commerce, Olympic athletes, the KPMG organization, and C-Suite Executives for Citi and IBM.

Jo believes in building communities of change. She was a founding board member of the Miami branch of the Posse Foundation. As a teen, she started an environmental stewardship program in Freeport, NY.

Jo graduated with a B.A. in communications from Syracuse University and received her Master’s in social work from New York University. Her greatest strength is her ability to help her clients feel more calm, clear, and confident. Her 94-year-old father, a retired boat builder, taught her that a well-balanced boat encounters less resistance and can go further. To achieve this, she spends time with family, friends and enjoys time on, in, or around the water.

Jon Rhodes is an applied psychologist working with Olympic athletes, business executives, the military, in education and in health care. Jon holds a PhD in Psychology from the University of Plymouth and is a Chartered Member of the British Psychological Society.

As part of a series of projects with the aim to control intrusive thoughts, Jon helped develop Functional Imagery Training and now coaches the approach, specifically for increasing individual and team performance. By working on values, beliefs, thoughts and actions, Jon credits lasting behaviour change to shared connections, autonomy, and mastery (the fundamentals of intrinsic motivation). His clients report better self-awareness, an increase in self-efficacy and a higher level of resilience. This results in them planning effectively and achieving goals.

Jon lives in Plymouth with his wife Katie and son Rory.