Webinar: Marketing Techniques for Today's Coach: How to Succeed in a Changing World

April 30, 2020 - 11:00am to 12:30pm

Are you leveraging all the diverse and multiplying platforms, venues and methods for effectively growing your coaching practice?

Many coaches know they should be investing in marketing, but often feel overwhelmed by the sheer volume of options for branding and promoting their practice. The key to successful marketing is to make smart choices for your particular practice--and to target your audience accordingly. In the past, this knowledge might take decades to hone, but in today's rapidly growing and changing coaching landscape --- with AI/tech/Ap options exploding--it behooves coaches to accelerate their learning and tap into all the resources available -- but in wise and strategic ways.

In this highly interactive webinar, two marketing veterans will help you discover the best strategy for your coaching practice. You will learn how to identify the "why" behind your branding and how to engage with future clients in an authentic, impactful way. Led by the Institute of Coaching's Marketing Manager, Olesya Luraschi, and Daniel Pinnolis, a coach, graphic designer, previously at Harvard Innovation Labs, you will learn:

  • How to build an authentic brand around your coaching practice
  • How to acquire new clients based on their pain points
  • How to identify and execute the best and most effective marketing strategy for you
  • Why so many small businesses fail at marketing
  • How to actually connect with potential clients on social media
  • How to identify and build on your value proposition
  • The best marketing tools used by industry experts that will save you time and make your marketing look professional

Make sure to bring your marketing questions, as there will be a full Q&A session at the end of the webinar.

Presenters – Daniel Pinnolis and Olesya Luraschi

Go to Registration Page

Dan is a career coach and a graphic design consultant. Over the past decade, he has synthesized tools and exercises from the design, art, and coaching worlds into a framework to help innovators and entrepreneurs clarify their purpose and communication. Previously, as part of the marketing team at the Harvard Innovation Labs, Dan advised start-up teams on their visual brand identities and marketing strategies. He currently works as a freelance graphic designer, supporting companies through all stages of their brand development. Additionally, he coaches individuals who are looking to unlock their creative potential.


Olesya is the Marketing Manager at the Institute of Coaching. She spent many years helping drive marketing campaigns for technology startups then later transitioning to enterprise level agency marketing. She is experienced in integrating various aspects of marketing into a cohesive strategy. She has a strong passion for user experience and believes marketing should cater to individual users in an empathetic way. Currently, she is finishing a Master’s degree through Harvard Extension School in Psychology, and hopes to continue to contribute to research in this field.