Webinar: Paul Zak on the Neuroscience of Connection and Persuasion

Colorful tree branches depicting a brain
February 4, 2021 - 1:30pm to 2:30pm

One of the areas coaches are most often asked to support their clients is in building relationships, fostering strong team bonds, and bolstering their competencies at influence and persuasion. Great leaders all share this ability to connect deeply with others, make their colleagues (and teams!) feel safe, and persuade followers to bring a vision to life.

In this highly interactive talk neuroscience and management expert Paul Zak will discuss the brain mechanisms through which people affiliate and influence each other. These activities share similar networks in the brain. A series of evidence-based examples from his research will be shared to support coaches as they build their knowledge base in neuromanagement principles and neuroscience research.  Attendees will learn:

  • How to diagnose a coachee's ability to build connections that lead to persuasion
  • When and why persuasion fails
  • How to support coachee to be more effective at both  

Presenter – Paul Zak


This is a public webinar. Attendance will be limited to the first 1000 people. The recording will be emailed to all registrants.
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Human connection. Paul’s two decades of research have taken him from the Pentagon to Fortune 50 boardrooms to the rain forest of Papua New Guinea.  All this in a quest to understand the neuroscience of human connection, human happiness, and effective teamwork.  His academic lab and companies he has started develop and deploy neuroscience technologies to solve real problems faced by real people.

His latest book, Trust Factor: The Science of Creating High Performance Companies, uses neuroscience to measure and manage organizational cultures to inspire teamwork and accelerate business outcomes.  His 2012 book, The Moral Molecule: The Source of Love and Prosperity, recounted his unlikely discovery of the neurochemical oxytocin as the key driver of trust, love, and morality that distinguish our humanity.   In another obsession, Paul’s group uses neuroscience to quantify the impact of movies, advertising, stories, and consumer experiences.  Along the way, he has helped start several transdisciplinary fields, including neuroeconomics, neuromanagement, and neuromarketing.

Here are his specs: Paul is the founding Director of the Center for Neuroeconomics Studies and Professor of Economics, Psychology and Management at Claremont Graduate University. He has degrees in mathematics and economics from San Diego State University, a Ph.D. in economics from University of Pennsylvania, and post-doctoral training in neuroimaging from Harvard.  You can check out his academic lab, the first Neuroscience as a Service (NaaS) platform, and neuromanagement company. He also serves as a senior advisor to Finsbury, a global leader in strategic communications that advises many of the world’s most successful companies.

Paul’s research on oxytocin and relationships has earned him the nickname "Dr. Love."   That’s cool.  He’s all about adding more love to the world.