Dr. Jennifer Irwin is a health behaviorist and an Associate Professor in the Faculty of Health Sciences, School of Health Studies, Western University (formerly called the University of Western Ontario). She is a multi-award winning teacher, widely published author, and researcher. Her credentials include being a Certified Professional Coach with the International Coaching Federation and experienced Motivational Interviewing trainer. Her research focusses primarily on the application of coaching and motivational interviewing on obesity prevention and treatment, tobacco cessation, and the promotion of physical activity and healthy dietary intake behaviours.