Pooneh Mohajer

Pooneh Mohajer

Pooneh Mohajer, CEO and Co-Founder of tokidoki, is a serial entrepreneur at heart. Tokidoki is her third company to date. Her abilities are multifaceted ranging from strategic marketing to product and brand development to overall corporate strategy, including high-level contract negotiation, corporate structuring, and financial operations.

Since debuting in 2005, tokidoki has amassed a cult-like following for its larger-than-life characters and emerged as a sought-after global lifestyle brand. This innovative Company is known not only for its eye-popping aesthetic and criminally cute characters but also its megawatt partnerships with evergreen brands such as Hello Kitty, Karl Lagerfeld, Kartell, LeSportsac, Barbie, Sephora, Marvel and others.

In 1995, Pooneh co-founded Hard Candy Inc., a color cosmetics Company that revolutionized the nail enamel and cosmetic industries worldwide. Hard Candy’s explosive growth produced sales of $10,000,000 in less than 24 months. In 1999, Pooneh successfully sold Hard Candy Inc. to LVMH, Moët Hennessy Louis Vuitton SA, an international luxury goods conglomerate.

After Hard Candy Pooneh co-founded Creative Branding & Design, LLC dba damnBRAND, a full-service ecommerce management firm focused on partnering with fashion, beauty and lifestyle brands. Client-partners included Oliver Peoples, Smashbox Cosmetics, Trina Turk, Bisou Bisou, Hot Kiss, Philip B, ABS by Allen Schwartz, and Black Eyed Peas. damnBRAND provided a complete outsourced solution for its clients’ online operations.