Business Coaching International investigates the significance, meaning and structure of the coaching intervention within the coach-client conversation, and takes a look at what, how and who you need to be to coach. At the heart of the business coaching process, irrespective of the model or approach, is the "relationship". This means that business coaching is not necessarily about “doing” for the client, but more about “being” – creating a safe thinking environment: a space where thinking, feeling, insight and creative decision making can take place. Applying the knowledge and techniques within this book will deepen your practice.