Everybody lies. A UMass study found that we average 2 lies per day. But why? And how? And does it matter?

Ron Carucci wondered too. So he conducted a deep dive of organizational diagnostics. His research of 3200 interviews over 16 years answers these questions and provides 4 key conditions that can statistically predict whether people in an organization will tell the truth, behave fairly and serve a common good.

In this CoachXConversation, Ron gives shares the results of his research, shows the data on why this is so important, and gives tips for coaches to help their clients meet this goal.