This qualitative study using Interpretative Phenomenological Analysis (IPA) explored the perceptions of seven participants on the effects of coaching a year after the coaching ended. The research questions were, (1) How do participants perceive the effects of coaching and sustain changes one year later, (2) what challenges were experienced, and (3) what factors enabled them in sustaining their changes.  The participants in this study were the seven middle managers whom the practitioner-researcher coached earlier a year ago. The data was collected through semi-structured interviews of the participants. Five themes identified related to the first research question are: (1) Goal setting, focus and achievement of goals, (2) Ability to think differently, (3) Changes in behaviour, (4) Increased self-awareness, and (5) Personal growth and development through increased self-confidence. The challenges participants faced (research question 2) were: lack of time and difficulties in making individual changes.  The factors that enabled sustained changes (research question 3) were: self-discipline and focus, and self-motivation to change and develop. This study is expected to fill the knowledge gap existing on this topic.