This article outlines our new journal guidelines for case studies to encourage practice-based submissions. We first outline how case studies have similarities with and may differ from case studies in psychology and Human Resource Management research. This leads us to propose 10 succinct guidelines for writing up case study submissions covering formatting in terms of length and referencing the need to cover both process and outcome(s) and as well as ethical ramifications and declarations of interest. We highlight the value of case studies for learning and professional development and encourage in particular the consideration of the coachee perspective.