The IOC is pleased to share books authored by our Fellows and Sponsors. For many of us, selecting the right, highly skilled executive coach is as risky now as it was years ago when John’s first book was released. As we cope with the uncertainties of post-pandemic business dynamics, his latest book, Pinpointing Excellence: Succeed with Great Executive Coaching and Steer Clear of the Rest (2022) (www.pinpointingexcellence.com), includes new and updated market analysis and tools for those buying and relying on coaching services – to help ensure that clients get excellent service and a high ROI.
Marshall Goldsmith, IOC thought leader, graciously described the book as “an incredible guide to cut through the noise and find the help you need.”
Clients benefit tremendously from excellent coaching and yet often struggle to identify and secure support from great coaches. John shares information to keep buyers from falling victim to coaching industry problems such as global fragmentation and disorganization, the absence of fundamental criteria that characterize a profession, and the variable quality of coaches’ education, training, experience, and overall competence.
Given this “buyer beware” industry, John provides a process to ensure that the chosen coach has depth in at least the four fundamental, critical competencies: business, psychology, coaching, and ethics. He also includes an interview template of over 50 questions to confirm that the competencies, qualifications, and expertise of the coach are first-rate and the right fit.
It would be great to anticipate the next generation of executive coaches being significantly stronger and fully qualified. Since the odds of this happening—the industry finally becoming a profession—are much better if consumers insist on it, John’s book puts market power in their hands.
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