From Transactional Coaching to Becoming a Lighthouse for Organizational Clients

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From Transactional Coaching to Becoming a Lighthouse for Organizational Clients

The tradition of the ‘Aacharya’ or coach dates back centuries and has deep roots in the history of successful kingdoms in India. As an example, Lord Ram from the epic Ramayana was guided by Vashishtha, and Emperor Chandragupt Maurya of the Mauryan Empire guided by Aarya Chanakya Vishnugupt. These ‘coaches’ were attuned to both external and internal developments in the empire. Their contributions spanned existential elements (vision, purpose, values, and beliefs), inanimate elements (structure, governance, defense), and animate elements (people-related matters).

Their relationship with the empire was far from transactional. They ensured that the kingdom remains relevant and prosperous by ‘coaching’ not only the emperor but also other key stakeholders.

Today's corporations are as complex as the kingdoms and empires of the past. The role of a coach in contemporary organizations can be as impactful as that of these historic Aacharyas.  This role holds significance far beyond financial gain. It can offer a deep sense of fulfillment for the organization, foster growth and prosperity, create livelihoods for an increasing number of employees; and on a broader scale, contribute to the overall economy of the country.

Many organizations today engage coaches on a "felt need" basis, which tends to be transactional. However, coaches can offer much more, they can become a lighthouse for their organizational clients, providing clarity, direction, and bring to light potential hazards, ensuring long-term success.

In this session, the speaker will delve deeper into this role and introduce the S.P.R.I.N.G. model, which addresses all three aspects—existential, inanimate, and animate elements of an organization.

Takeaways for the participants

  • How we can coach organizations beyond the transactional
  • Introduction to the S.P.R.I.N.G. model for organizational coaching
  • How coaches can be a lighthouse to their organizational clients enabling sustainable growth and relevance

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