The executive coaching field still suffers greatly from an “image problem” – many in the world do not understand what we do, and often confuse us with other less desirable occupations. Our profession must capture legitimacy in the world’s eyes. One solution? Measurement! Measuring the impact of coaching is simple, obtainable and even motivational for our clients. Learn about the 5 levels of measurement – including measuring ROI – and figure out how to put them into practice with your clients immediately.

Objectives:

• Identify the 5 levels of measurement available to coaches.
• Learn when to apply which level(s) of measurement to your coaching engagements.
• Construct specific measurable targets for at least one of your current coaching engagements
• Create “daily metrics” for your own well being, and even for your clients.

Presenters: Brian Underhill, PhD
Moderator: Jeffrey Hull