COACHING STYLE: Alicia’s direct yet supportive coaching style stems from a multicultural perspective and over 28 years of management experience with entrepreneurial, mid-size, fortune 500, and nonprofit organizations across industries. She has served in C-Suite strategic planning roles and the top Executive Director position where she assembled and led high-performance teams through organization-wide transformation initiatives. Alicia believes each of us is uniquely qualified to make a positive difference and to live a fulfilling life once we uncover, embrace, and nurture our authentic Self. Participants typically describe coaching sessions with Alicia as energizing, insightful, and productive.

COACHING EXPERIENCE:  Alicia is an Executive Leadership Coach with an MBA from Harvard Business School and extensive experience coaching high-potential leaders at all stages of their career. She guides Participants with practical tools and techniques to grow self-awareness, emotional regulation, motivation, and social skills. She encourages Participants to start at the core by taking charge of their own physical, psychological, and emotional wellbeing to optimize their performance and to bring out the best in others.

AREAS OF FOCUS / SPECIALTY / SKILLS: • Helping first-generation emerging leaders to take their career to the next level • Supporting to overcome imposter syndrome, grow executive presence, and skills of emotional and conversational intelligence • Guiding through practical stress management and resilience building techniques

PREVIOUS INDUSTRIES: Tech and Telecom, Medical Devices, Pharmaceuticals, Financial and Consulting Services, Healthcare, Oil Gas & Natural Resources, Non-profit, Entertainment, and Education

LIFE BEFORE COACHING: As an immigrant to the USA from Mexico, and the first in her family to graduate from college, Alicia is effective at supporting others to thrive in adversity. She began her professional career as a financial analyst at The Chevron Corporation, then a senior strategic planner at The Walt Disney Company. She has held the top executive position at a private non-profit school, built highperformance teams, and developed and implemented detailed strategic plans.

EDUCATION: B.S. — Business Administration, University of California at Berkley;  MBA — Harvard Business School

LANGUAGES SPOKEN: English and Spanish