Brenda Velez

Brenda Velez's picture

As an Executive leader, Master Coach and organizational industrial psychology professional with over 20 years of experience, my mission has been to promote the sustainable development of psychologically healthy workplaces. I'm especially committed to providing on boarding, coaching, mentoring and supervision to leaders looking for professional development and organizations promoting organizational excellence and wellness practices.


My most recent research study has demonstrated the effectiveness of coaching through the use of the Perceived Coaching Effectiveness Scale (Jones, 2016) adapted and translated for the Hispanic population by Velez (2019). The results presented an adequate instrument to measure the perceived coaching effectiveness in the Puerto Rican labor context, representing an important contribution to the literature and scientific practice of coaching and work & organizational psychology.

After working my way up from an entry-level human resources position to President of a multi-million dollar company for 8 years; founding and presiding Coachart Institute since 2006, I’ve been able to serve businesses in their organizational change processes, primarily in the areas of leadership and positive psychological capital which fosters efficacy, hope, optimism, productivity, and resilience.


♦ TU BEE - The publishing of my book Tu Bee which is available on Amazon in Spanish. Read all about it here

♦ COACHART INSTITUTE – We certify professional coaches, support through mentor-coaching, and supervise coaching practitioners.

My vision is to optimize the coaching practice worldwide based on the effectiveness methodology design, evidence based models, practice, research, and Return on Investment (ROI).