(Coach T) Feras (Fraass) EL-TELL, PGDip PCC

Chief Transformation Officer Coach for C-Level driven full potential and transformational change and leadership/board executive coaching as well as top team alignment and & top performer development

 

UAE First 20 Arabic ICF Credential-holder PCC

Executive Fellow Chartered Management Institute,

PGDip in Organisational Change

(Harvard PON) Getting to Yes Advisor

 

 

 In 60 seconds

For more than 10 years, Coach Eltel has demonstrated and documented success in coaching new and established C-Suite executives, and CTOs improving their strategic choices and delivery. His coaching focuses on the following objectives:

A) Reducing the "bad cholesterol" of  decision-making fatigue and conflict among top teams and key stakeholders, with a specific emphasis on value-creation,  outcomes activation and orchestrating the change.

B) Protecting the company's and executive energy from corporate drama and change risk.

C) Building value-creating teams for pragmatic co-creation.

To date, Coach Eltell has coached hundreds of executives, including senior career government officials, the Director General of the UAE government, board members at sovereign investor/investment firms, and CEOs of various organizations such as Al Jalila Specialty Hospital, Dubai Quality Group, ADNOC, Jafza, and others. He has also provided executive counseling during leadership transitions and beyond, serving over 900 executives in critical roles such as CFOs, CIOs, CTOs, country managers, and directors at Fortune 500, Fortune 100, and Fortune 50 companies. Additionally, he has worked with organizations such as DIFC, Dubai Executive Council, the top 100 Forbes family businesses, and emerging partners at leading engineering, law, and auditing firms.

Furthermore, every year, Toe to Toe counsels 3 to 5 CEO/C-Suite leaders and their teams with the purpose of helping them maximize effectiveness in their roles and accelerate their impact on EBITDA by changing the trajectory of margin loss and value erosion.

 

 

 

 

 

 

More....

As Chief Executive Coach, he believes that the CEO/C-Suite role is like no other, and winning or losing comes down to one thing competing and defeating the STATUS QUO. He plays the nerd and goodwill sounding board to challenge their certainty to maximize their impact on the main elements of their role and plug effectiveness leaks that help avoid unnecessary risk and interference.

Broadly there are two ways in which he helps his clients:

1. First, as a troubleshooting coach who can be parachuted in when pressure develops - This is what often happens when he first engages with his clients, Coach El-Tell brings expertise and know-how to pragmatically reframe problems without internal bias, manage complex interrelationships, unleash team ideas from the front line through to C-suite, and partners with them in the planning, strategy, tactics, and implementation, ensuring the best possible outcomes.

2. The second type  is more sophisticated, providing long-term enterprise ambition-focused programs to increase the capacity and potential in key businesses initiative to alter the strategic, operational, and value creation trajectory.

So that's the theory, now for some real-world examples:

He helped newly hired leaders to reshape the inherited team and protect early wins, and in his work with business partners he helped them to call higher and wider by removing fear and uncertainty associated with challenging situations and replacing it with clarity of action. and a number of newly promoted family business leaders were also supported by him to improve their ability to stay united as a family and successful as a business.

60% of his clients have improved corporate and executive performance and 50% were retained 200% longer than the average tenur

Coach El-Tell knows what it means to re-structure an organisation, push leadership agenda far and hard, and manage a business to exceed quarterly objectives, and this is reflected in the roll-up-your-sleeves coaching style he utilizes with executives, business leaders, and their successors.

His experience includes Asia, the Middle East, and Latin America as a line executive and a performance improvement consulting expert. This has enabled him to develop a thorough understanding of the demands of executive teams, global competition in the marketplace, and stakeholders management. The combination of this real-world experience, along with his role as a consultant on Harvard negotiation program (getting to yes), as well as his knowledge and experience in the neuroscience of decision making, cognitive psychology, and behavioral change are expressed in his coaching methods.

Coach El-Tell received his training from Coachville. After completing his ACTP, he pursued chartered qualification in applied leadership team coaching science - a postgraduate diploma from the chartered management institute, and is an ICF Credential-holder PCC level.

Coach T ensures teams have the process, capability, confidence and mindset to push through the most difficult and complex pressure and secure the best possible outcomes. his multi-sector expertise has contributed to numerous successful implementations of creative turnarounds solutions (financial and cultural) in partnership with top leaders and executives - Clients achieve the desired ROI.

Notable client list and Code of ethics

Coaching has the power to change not just outcomes and careers, but even lives it helps to develop and strengthen multiple clarity and point of view about (now, future, and game plan) This power invokes different levels of sensitivity of the information

As a result, Coach El-Tell have made a formal commitment to confidentiality, and have in place a comprehensive code of ethics and protocols to ensure that executive confidentiality is protected and trust promoted with his client.

So as an ICF Credential-holder at PCC level.  he follows the ICF code of ethics which serves to protect his clients and provide clear parameters to confidentiality and conflict of Interest.

And he is proud member of the Chartered Management Institute and he had signed the declaration committing himself to their “Professionalism Excellence” framework.

Underpinning these codes of conduct and values is TRUST – the dependency for every relationship he has. It comes from transparency, confidentiality, consistency, integrity. It is something that must be earned. without it, he has no relationship and no clients.

 

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Final word, Why I became a coach

As Nobel Laureate Edmund Phelps says “economic health depends on the widespread presence of “human flourishing” and this is a crucial time to invest in economic health so we can reduce poverty, hunger, and conflicts. His mission is simple. invest in economic health by helping groups and individuals to flourish more consistently by making their games a little better.

 

Flourishing groups and individuals will lead to a brighter future, prosperous and happier citizens, better economic growth and working lives, and better-inspired families and communities.

 

More about  The Growth Equation 

https://1drv.ms/w/s!Aobmn9XBObsscBbqYg0mrx19EMk?e=q5RVIw

 

More About Performance Coaching 

https://1drv.ms/w/s!Aobmn9XBObssdv-uW92B8Wmu99I?e=lIU9Id

 

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