Businesswoman, entrepreneur, writer, trainer, lecturer, and one of the most relevant names for Positive Psychology in Brazil, Flora Victoria has made her mark due to her ability to translate scientific content to a wider audience, enabling access to this area of knowledge for an increasing number of people. Flora is the founder of the Brazilian Coaching Society (Sociedade Brasileira de Coaching) and the CEO and educational director of SBCOACHING Training™ – a company that has trained over 40,000 coaches. A Master of Applied Positive Psychology by the University of Pennsylvania, she created the first training program on positive coaching in Brazil. She has also brought unreleased master classes by top names in Positive Psychology, such as Isaac Prilleltensky and James and Suzie Pawelski, along with the Certificate in Happiness Studies program by Tal Ben Shahar and an exclusive seminar by Martin Seligman. Flora is the founding member of SBCoaching Social – the only social-oriented institution in Brazil to combine Positive Psychology, Coaching and Philanthropy to promote human flourishing. Due to its work with the Support Group for Children and Adolescents with Cancer (GRAAC, Grupo de Apoio ao Adolescente e à Criança com Câncer), in 2018, SBCoaching Social was granted the People Management Highlight Award by the Brazilian Training and Development Association (ABTD, Associação Brasileira de Treinamento e Desenvolvimento). Initiatives such as these have earned Flora the titles of Ambassador of Positive Psychology in Brazil, granted by Martin Seligman, and Ambassador of Happiness in Brazil, granted by the World Happiness Summit (WOHASU). It was in this capacity that Flora represented Brazil at the United Nations (UN) headquarters in New York, at the official ceremony to promote the 2019 World Happiness Report. As a writer, Flora has released the books Seeds of Happiness, The Practice of Flourishing and several reference works that provide the basis for SBCoaching’s training programs. At the moment, Flora is writing her new book, soon to be released by HarperCollins.
Main areas of activity: Coaching, Training, Positive Coaching, Personal Development, Leadership Development, Culture Change, Life Coaching, Executive Coaching, Executive Education, Public Speaking, Entrepreneurship, Management, Strategy
+55 11 3775-5333
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