As a marketing director for CTI, I am responsible for helping to plan, manage and execute marketing programs. I liaise with sales, product and departmental managers to establish requirements for marketing campaigns and manage programs. I also help to manage the rest of our marketing team and other marketing and advertising vendors to develop campaigns that support our marketing goals. I combine both tactical, hands-on and strategic activities as part of my regular day, and I shift gears with ease. As Marketing Director, my roles and responsibilities include:
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