CoachX Conversations: Eduardo Medina on Evidence-Based Coaching

January 18, 2023 - 12:00pm to 12:30pm

As one of the co-founders of BetterUp, Eduardo has always believed in a mission to leverage technology that democratizes coaching and increases access. Today, with over two million coaching sessions and counting, BetterUp has the largest coaching data set in the world and a deep understanding of the impact of coaching on individuals and organizations. And as the new premier sponsor of the IOC, BetterUp is committed to advancing the coaching industry by broadening its focus on coaching science. Eduardo will share the BetterUp vision, and talk about the challenges and opportunities facing this fast-growing industry as it globalizes and becomes a true evidence-based profession.


Eduardo is the co-founder and COO at BetterUp where he brings a successful operational track record and personal passion for human potential to his role. As COO, he leads work in coaching, business operations, and is responsible for the delivery and impact of BetterUp’s products and programs to its rapidly growing customer base.
Prior to BetterUp, Eduardo served in various strategy, investing, and operational roles at Altamont Capital Partners and Bain & Company. Eduardo is a strong advocate for education, economic access, and equity in the workplace, areas where he actively mentors and advises emerging leaders.
Eduardo holds a B.S. in Business, summa cum laude, from the University of Southern California.

Meet Our Speakers

Photo of Eduardo Medina

Jeffrey Hull, Ph.D. is the Executive Director at the IOC. He is an author, educator and consultant with over twenty years experience partnering with C-suite executives on issues of high performance leadership, change management, organizational strategy, structure and culture. Dr. Hull is a highly sought-after facilitator, keynote speaker and executive coach to both non-profit and for-profit global organizations. The CEO of Leadershift, Inc. a management consultancy based in New York City, Dr. Hull is also a clinical instructor in psychology at Harvard Medical School, and an adjunct professor of leadership at New York University.