Pheona Croom-Johnson, MA, MSc is one of a few 'treble' accredited coaches holding credentials as a PCC with the ICF, Senior Practitioner with the EMCC and Master Executive Coach with the Association for Coaching. She is an accredited Supervisor and holds the ESIA in Supervision with the EMCC, has a Train the Trainer Master NLP Diploma from John Seymour Associates and is a Team Coaching Supervisor.  

Pheona is an experienced OD Leadership Consultant and psychological supervisor/coach with over 30 years’ experience in global businesses. Designed, developed, implemented successful Leadership, Change, Talent and Cultural Programmes which have leveraged long-term change. Pheona has strong inter-relational skills which show up as her ability to gain the trust and confidence of C-Suite through to Front Line Managers and colleagues. She has a creative approach, drawing on a variety of business and psychological models, tools, techniques and other resources in order to bring the change in mindset, behaviours and actions. Pheona brings in the latest thinking and learning into all her work.  Pragmatic Psychology at its best.

Pheona is the Co-Managing Partner and Academic Director of Sandown Business School. Sandown Business School is one of the newest hybrid business schools run by professionals with over 60 years of experience. Our programmes are enriched by the latest knowledge & research joined together with our commercial, coaching and leadership experiences. Sandown Business School exists in service of the recognition for today’s need to be a lifelong learner with the ability to challenge the status quo at every level whilst harnessing the magic of co-creating your reality. 

Our teaching is based on a spiral learning curriculum which has three key principles (Jerome Bruner (1960)) with a person-centred approach to adult learning. Our learning approach is to show you how to develop a reflective practice, deepen self-awareness and recognise any limiting beliefs. All of which will equip you throughout your professional and personal life. Our programmes are experiential, learning by doing, being, questioning, developing and authentically becoming more you.

Our philosophy is formed by the belief that everyone has the right to pursue knowledge. There are three methodologies we use to explore knowledge: Science, Artistry and Systems. These three methodologies are currently expressed through Neuroscience, Psychology and Ontology.